Spending trends – A 3PL partner can elevate your business
Some interesting statistics were discussed in the latest edition of MHD Supply Chain Solutions.
Before the pandemic hit Australians spent approximately $63 billion on domestic and international travel.
With domestic travel largely restricted and most international flights grounded for the foreseeable future, what are people doing with this spare cash? Statistics show that a large portion of it is being spent online.
Christmas peak activity
What does this mean for this year’s peak shopping period? More people shop online now than ever before.
Australian households will be spending big this Christmas, according to recent trends in consumer behaviour.
Efficient, reliable and swift delivery are fundamental factors of any online shopping experience and this industry is innovating and investing at record pace to meet the increase in volume and demands. Australia Post has been operating seven days a week since the corona virus hit. Staff are hired and trained continuously to cope with the demand. 3PL warehouses have experienced the same kind of spike in demand, naturally flowing into the freight forwarding and courier industries.
Dramatic increase in order volume
Volumes are likely to reach record levels this year. Consumers are now very comfortable shopping from their lounge-room. A bumper Christmas is on the way, as surveys show that 34 per cent of consumers are planning to increase their online spending this year. Retailers and logistics providers are about to be faced with volumes they have never had to deal with before.
Now, more than ever, we need the systems and processes in place to meet the increasing demands of our consumers.
Supply chain solutions
Sophisticated solutions in the supply chain are helping retailers, grocers and supply chain providers meet this demand. You will start well behind the pack if you choose a 3PL partner that does not have a robust warehouse management system.
Consumer purchasing will drive the Australian economic recovery. Supply chain and logistics plays an increasingly important and critical role in the nation’s future growth. The activity in Promtel’s 3PL operation makes it hard to fathom the conflicting news stories recently as to whether we are in a recession.
Marketing wasted if logistics poorly executed
It might seem wise to spend a lot of resources on marketing; to have a beautiful website and a punchy message to your customers and potential customers. However, if you cannot trust your supply chain and cannot guarantee that your customer’s order will arrive in full and on time, then your marketing is largely wasted effort.
If you have a product that you are selling online the best advice you could have is to partner with an excellent third-party logistics provider. A 3PL can add so much value to your operation and help ensure your customer’s experience is pleasant, easy and efficient.
Bad news travels fast – a happy customer is potential advocate for your business
‘Our experience ensures your experience is a good one’. That is Promtel’s mantra. In today’s digital environment no-one wants a disappointed customer . Bad news spreads so fast. Give yourself a chance to ensure your story is good news and your business has a happy customer.